Marketing
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Existing soft drinks market
Editors note: Taken from Chris Worfolk's GCSE marketing coursework. There are 2 global brands of cola currently on the market: · Coca Cola · Pe...

Soft drinks branding
Editors note: Taken from Chris Worfolk's GCSE marketing coursework. Branding is hugely important in the soft drinks market as Coca-Cola is the worl...

Unique Selling Point
Editors note: Taken from Chris Worfolk's GCSE marketing coursework. Worfolk Cola will have a strong placement in the market as it has a unique sell...

Example SWOT analysis
Editors note: Taken from Chris Worfolk's GCSE marketing coursework. Strengths: The cola will be addictive; therefore people will buy lots of it. Ex...

Example PEST analysis
Editors note: Taken from Chris Worfolk's GCSE marketing coursework. Political: Labour government – anti corporation / big business. Enlarged EU cou...

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