Unique Selling Point
Editors note: Taken from Chris Worfolk's GCSE marketing coursework.

Worfolk Cola will have a strong placement in the market as it has a unique selling point – the cola will contain traces of addictive elements such as coffee containing caffeine and cigarettes containing nicotine.

USP are important as they can give someone a large advantage over the competition. An example of this is Dyson Hoovers, which features “no loss of suction.” Despite the main vacuum cleaner manufacturers not being interested, James Dyson’s company now has a huge share in the market.

The soft drink wars are another example of this as the only time in history where Pepsi was a bigger brand than Coca-Cola was when Pepsi ran there “Pepsi Cola challenge” which emphasised the smoother taste of Pepsi.

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